atmos WOMENS

Identity and graphics for the opening of the atmos Womens flagship store in Philadelphia, a permanent home for women’s footwear, apparel, and accesories offerings. The identity exists at the intersection of contemporary, sporty, and feminine aesthetics, extending across signage, print, and in-store graphics..

Credits:
Creative Direction: Kelton Bumgarner
Photoshoot Art Direction: Marissa Le
Models @radasfvck @pastas0ul
Video by @satoharris
Photoshoot by @bloobandi
Projections & A/V @justinleggett.xyz
HMU @bryona.smit, Nails on @pastasOul by @mynameismikinai, Nails on @radasfvck by @finesseyourclaws
Product Photography courtesy of Atmos

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