Hanna Karrabi حنا Visual identities and typographic systems for cultural institutions and brands

ELEGY: LAMENT IN THE 20TH CENTURY 


An exhibition identity for Elegy: Lament in the 20th Century at the Philadelphia Museum of Art. The project uses graphic and spatial elements to hold themes of grief, loss, and remembrance. The system creates a quiet, immersive atmosphere — one that supports reflection and emotional proximity.

Typography is paired with material interventions, most notably a suspended scrim that functions as both surface and threshold. Acting as a translucent veil, it introduces a layer of separation and permeability, framing the exhibition as a space between presence and absence.


Credits:
Designed with: Ridge Chin 
Creative Direction: Luis Bravo
Exhibition Design: Natalia Quinteros & Jillian Matthews 
Curator: Jessica Smith 
Images courtesy of the Photo Studio at the Philadelphia Museum of Art




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