NEW GRIT: ART & PHILLY NOW
A comprehensive exhibition identity for New Grit: Art & Philly Now at the Philadelphia Museum of Art. Developed across print, motion, and spatial applications, the system brings together a wide range of artists and practices under a unified visual language. Rather than imposing a fixed structure, the identity is built to accommodate variation — shifting across formats while maintaining coherence. Content is treated as a flexible field, allowing different voices and works to coexist within a shared framework.
Extending into an 80-page exhibition book, the system moves between spatial and editorial contexts, positioning the identity as both guide and archive.