PHILADELPHIA MUSEUM OF ART SEASONAL REFRESH
Seasonal identity refresh for the Philadelphia Museum of Art.
The system spans on-site signage and off-site digital campaigns for exhibitions and events. Image-led compositions are paired with italicized calls to action and accent color.
A modular grid supports a range of content across formats, extending into a motion-language developed in collaboration with Remade Studio, to apply across off-site ads and in-house display signage.