Philadelphia-based Graphic Designer. Currently Senior Designer at the Philadelphia Museum of Art. My work extends across all formats, with a focus on exhibition design, printed matter and branding. Keen interest in digital design and animation.

For freelance/collaboration enquiries, please reach out via email.



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︎︎︎karrabyhanna︎gmail.com
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HAFT-SEEN ZINE

EDITORIAL 

2022

16-page risograph zine designed for FISK, for their Nowruz 1401 Collection release. 
CREDIT: Printed and Published by FISK in Portland, Oregon
 
Totentanz by Bureau Brut
Farsi Lettering by Ghazal Foroutan

ELEGY: LAMENT IN THE 20TH CENTURY

EXHIBIT

2022

Exhibition branding created for the Philadelphia Museum of Art. This exhibition explores how artists create visual elegies in response to death, tragedy, and violence. The title treatment was printed on soft fabric draped freely from the ceiling, intended to represent a mourning veil, or the barrier between the living and those who have passed. A printed pamphlet with grief resources was produced for the Reflection Space. 
CREDIT: Designed with: Ridge Chin / CD: Luis Bravo / Exhibition Design: Natalia Quinteros & Jillian Matthews / Curator: Jessica Smith / Images courtesy of the Photo Studio at the Philadelphia Museum of Art

Holise by Inès Davodeau

NEW GRIT: ART & PHILLY NOW

EXHIBIT

2021

Exhibition branding created for the Philadelphia Museum of Art. In NEW GRIT: ART & PHILLY NOW, twenty-five emerging and established artists with strong Philadelphia connections explore ideas of being and belonging through ceramics, fiber, glass, painting, photography, sculpture, video, and more. Work included posters, animated advertisements, vinyl title treatments, and a wayfinding system to navigate between the seven connected galleries. An 80-page exhibition publication was designed to help guide visitors through the show while maintaining social distancing.
CREDIT: Designed with: Neil Spencer, Greta Skagerlind / CD: Luis Bravo / Exhibition Design: Helen Cahng / Head Curator: Erica Battle / Photography by Ian Loring Shiver

Cigars by Heavyweight Type, Founders Grotesk by Klim Type Foundry


WEST STRUCK

IDENTITY

2021

Self-directed identity project. ‘Gharbzadegi’ is a Persian term variously translated as 'Westernized', 'West-struck-ness', 'Westoxification', and 'Euromania’. The term was used by Iranians who were critical of the rebellious nature of youth in the 60s and 70s. A divide grew between the generation who was “West-obsessed”, and those who were concerned over the loss of Persian heritage. At the leadership level, this rapid transformation of society frightened powerful religious groups, laying the groundwork for the 1979 Revolution. WEST STRUCK would be an exhibition that would display collections of objects from a lesser-known time in Iran that shaped the country we see (and don’t see) today. 
CREDIT: Cigars by Heavyweight, Millionaire Script by Altiplano

HOTHOUSE

POSTER

2021

Poster series designed for HOTHOUSE, a concept shop that markets distinctive wares and home decor made by Philadelphia artists. 
CREDIT: Image courtesy of Carl Durkow Studio

Editorial New by Pangram Pangram

EMMA AMOS: COLOR ODYSSEY

EXHIBIT 

2021

Exhibition identity for Emma Amos: Color Odyssey, at the Philadelphia Museum of Art. Bold type reflects Amos’ celebrated career as an acclaimed figurative artist and activist. Work for this exhibition includes Intro wall graphics, wayfinding, labels, and section texts.
CREDIT: Images courtesy of the Photo Studio at the Philadelphia Museum of Art / Designed with James Paris / CD: Luis Bravo / Exhibition Design: Jillian Mathews / Curator: Laurel Barber

Tusker Grotesk by Lewis McGuffie, and Version 1 International by Volcano Type

IOTA EDITIONS 

POSTER, MOTION

2021

Poster design for the launch of IOTA EDITIONS, a photo-focused small press located in Philadelphia.
CREDIT: Images courtesy of Iota Editions, Ian Shiver, and Adam Whyte

Pickle Standard by Benoît Bodhuin

RICHARD BENSON

EXHIBIT

2021

Exhibition identity for Richard Benson: The World is Smarter Than You Are, at the Philadelphia Museum of Art. Richard Benson had synesthesia, and attributed a different color to each letter of the alphabet. We used his own alphabet color chart to design the title. Work for this exhibition includes Intro wall graphics, wayfinding, labels, and section texts. 
CREDIT: Images courtesy of the Photo Studio at the Philadelphia Museum of Art / Designed with James Paris / CD: Luis Bravo / Exhibition Design: Andy Slavinskas / Curator: Peter Barberie

Panama by Typefaces of The Temporary State

IDENTITY, WEB↗

‘20/21

Visual rebrand of ARS NOVA WORKSHOP, a jazz and contemporary music non-profit located in Philadelphia. ARS NOVA was in need of a visual rebrand and website overhaul to fit their expanding vision for their organization. Inspired by labels on vintage jazz vinyl, their new visual language now feels bold and energetic, with a nod towards their long-standing legacy within the music scene. Together, we mapped out a user flow of the site, and discussed how to apply best practices to improve navigation of the site’s content. ARS NOVA is a long-standing organization with a significant library of past events and historical recordings. A designated ‘Archive’ page gives them a place to share their collection and past seasonal line-ups. See full site here.
CREDIT: Development by Jeremiah Misfeldt
 
La Nord by Raol Gottschling, Inter by Rasmus Andersson

LEONORA CARRINGTON

EDITORIAL

2019

Artist catalog for LEONORA CARRINGTON, one of the last surviving participants in the 1930s Surrealist movement. The book is divided into three parts to represent three major stages of her life. Her stifled childhood, objectified young adulthood, and the freedom of her later years. To symbolize her journey, the grid system gradually loosens and typographic styles become more experimental throughout the catalog. One of her last interviews serves as a timeline for her work. To honor her themes of mysticism and magic, a “pop-up” case was created to house the book. The catalog celebrates her legacy as one of the most prominent Surrealist artist of her time.
CREDIT: Bureau Grot by Font Bureau

TWO SELVES

2020

 
Self-initiated web project to document the experience of Iranian immigrants and first-generation Iranian-Americans. TWO SELVES focuses on the dual identity of living between Iranian and American culture, and what identity means to those who live in a diasporic community. Personal interviews and photographs sourced from family albums. See full site here.
CREDIT: Development by Maximilian Berndt / Text: Daria Karraby and Anonymous

Romie by Margot Lévêque, Nuckle by Heavyweight



DESIGNS FOR DIFFERENT FUTURES

MOTION

2020

Animated marketing campaign for DESIGNS FOR DIFFERENT FUTURES, an exhibition at the Philadelphia Museum of Art. Pairing work from featured artists with flexible typography to create a dynamic system.

CREDIT: Designed with Neil Spencer, Greta Skagerlind / CD: Luis Bravo / Exhibition Design: Helen Cahng / Head Curator: Erica Battle / Video: Alien Nation Parade #0, courtesy of Lisa H. Moura.

Berlin-Schnefeld Regular


PHILADELPHIA, PA

UPDATED_MAR_2022