Hanna Karrabi حنا Visual identities and typographic systems for cultural institutions and brands
Hanna Karraby is a graphic designer working between Amsterdam and Philadelphia. Her practice centers on building cohesive visual languages that connect print, digital, and spatial contexts. Through a balance of structure and experimentation, her work translates complex ideas into scalable systems that carry narrative, reflect place, and evolve over time.Clients & CollaboratorsAssociation for Public Art (Arts/Culture)
ARS NOVA Workshop (Arts/Culture)
Rotterdam Architecture Month (Arts/Culture)
The New School (Civic)
YOWIE (Brand)
ReAnimator Coffee Roasters (Brand)
Atmos USA (Retail)ExperiencePhiladelphia Museum of Art, Senior Designer
studio de RonnersPressType Directors Club Ascenders
European Design Awards
It’s Nice That 3
Fonts in Use 2
Core77 Design AwardsFreelance Freelance projects typically involve multi-week identity and visual system work. Availability and project details →









Amsterdam  
ARS NOVA(Identity)(Web)Identity and website for a music organization, built as a flexible system to support programming over time
WIM CAFE(Brand)(Retail)Identity for a hybrid café-space, balancing bold street presence with a warm, community-oriented tone
BOEKEN ALS/BOOKS AS(Exhibition)(Book)Exhibition graphics positioning the book as both object and medium
REANIMATOR(Identity)Identity and packaging system translating a narrative-driven brand into a bold visual language across products and retail
atmos WOMENS(Identity)(Retail)Extended brand design for a flagship opening campaign, balancing femininity, energy, and brand recognition
NEW GRIT: ART & PHILLY NOW(Exhibition)Exhibition and publication design connecting contemporary artists through a unified visual framework
MARTINE SIMS(Exhibition)Exhibition graphics translating complex visual language into spatial form
SPACE10 LIBRARY(Exhibition)
Exhibition and print graphics for a pop-up library in Copenhagen, extending an existing brand through playful, modular typography
ELEGY(Exhibition)Exhibition graphics using typography to support historical narrative and emotional tone
SONMAT(Brand)(Packaging)Identity and packaging for a Korean chili crisp brand, translating cultural references and product storytelling
HAFT SEEN ZINE(Print)Editorial print project exploring cultural symbolism through nostalgic typography and sequence
WEST STRUCK(Identity)
Conceptual design imagining an archival exhibition through layered historical references and typographic structure
IOTA EDITIONS(Print)
 Launch posters for a small publishing practice based in Philadelphia
HAYxYOWIE(Brand)
Installation and print graphics supporting a retail activation within YOWIE’s hybrid space
PMA SEASONAL REFRESH(Identity)(Motion)Identity system refresh for the Philadelphia Museum of Art, designed to scale across digital and institutional touchpoints
VLC FORUM:CORRECT HISTORY*(Identity)Identity for an international forum, framing historical and geopolitical narratives through a contemporary lens
© 2026 Hanna Karraby