Seasonal look refresh for the Philadelphia Museum of Art. The design team reimagined on-site signage and off-site digital advertisements for exhibitions and events. The new system is image-forward, featuring an italicized call-to-action and accent colors. A modular grid was necessary to display and emphasize a variety of content. Animations were done in collaboration with Remade, who helped the team realize a motion-language to apply across off-site ads and in-house display signage.
CREDIT: Images courtesy of the Philadelphia Museum of Art / Designed with James Paris, Mia Paltrow Murray, and Ridge Chin / CD: Luis Bravo