Identity for ReAnimator Coffee Roasters, a coffee company with strong neighborhood ties to Philadelphia. Founded in 2011, the name ‘ReAnimator’ is inspired by a 1980s cult-horror film about bringing the dead to life through alchemy, magic and science—much like a coffee roaster. James Paris redrew and expanded ReAnimator’s quintessential iconography, and I developed a strong supporting type system and guided the overall art directon. This design leans into the Lovecraftian elements of the brand’s origin, while maintaining a contemporary feel with strong graphic elements.