Identity and graphics for the opening of the atmos Womens flagship store in Philadelphia. This new Womens concept space is intended to celebrate the atmos Pink private label collection, offering a permanent home for women’s footwear, apparel, and accesories offerings. The brand’s graphic identity exists at the intersection of contemporary, sporty, and feminine aesthetics.
CREDIT: Creative Direction: Kelton Bumgarner / Art Direction: Marissa Le / Models @radasfvck @pastas0ul / Video by @satoharris / Photoshoot by @bloobandi / Projections & A/V @justinleggett.xyz / HMU @bryona.smit / Nails on @pastasOul by @mynameismikinai / Nails on @radasfvck by @finesseyourclaws / Product Photography courtesy of Atmos
![](https://freight.cargo.site/t/original/i/065400c0273985eb2dc37cceb88e314188f0704a6abf28f2c049cef741bf9f1b/Atmos-1.jpg)
![](https://freight.cargo.site/t/original/i/9b7bae76276506f68e5e3601281abb3d0381ee39c8b09bfd9e3bf1b6b502de9e/Atmos-19.jpg)
![](https://freight.cargo.site/t/original/i/dbf86ef2bf4bf49cfc8bb582d9dc935c89661132190c683ddc6629329275baa4/Atmos-18.jpg)
![](https://freight.cargo.site/t/original/i/cd00914bfd831c02eb8f837d53c6ad381ae832159080ae7294fd50623d53007a/35-copy-3.jpg)
![](https://freight.cargo.site/t/original/i/ae68862527774d4a9af09260fd22a597c87bde812d53fa8df69260ac5b2df081/Atmos-Week4-15.jpg)
![](https://freight.cargo.site/t/original/i/34099c6fe465cc72156f46f4647bb711d0bde5355dfa5aab3bdf391256bafb82/Atmos-27.jpg)
![](https://freight.cargo.site/t/original/i/1bac3f29c5ef1ad196e5633e70ecc117bc58278605e30e8349d2c262448bfc1e/Atmos-26.jpg)
![](https://freight.cargo.site/t/original/i/c22db14ac68454aed901992fe7b1733b4b575c67015ea7ee0a9062a7b4122bd4/Atmos-27.jpg)
![](https://freight.cargo.site/t/original/i/7c955105cc880c70fd1a2f7185d5199d0947a0fac078dfb25dff5c368598fb47/Atmos-20.jpg)
![](https://freight.cargo.site/t/original/i/4cc24c8bf80385739590a5423e42fd83edafe446838be4c138ff873b41a7bc42/Atmos-25.jpg)