Identity and graphics for the opening of the atmos Womens flagship store in Philadelphia. This new Womens concept space is intended to celebrate the atmos Womens pink private label collection, offering a permanent home for women’s footwear, apparel, and accesories offerings. The brand’s graphic identity exists at the intersection of contemporary,sporty, and feminine aesthetics.
CREDIT: Creative Direction: Kelton Bumgarner / Art Direction: Marissa Le / Models @radasfvck @pastas0ul / Video by @satoharris / Photo by @bloobandi / Projections & A/V @justinleggett.xyz / HMU @bryona.smit / Nails on @pastasOul by @mynameismikinai / Nails on @radasfvck by @finesseyourclaws







