Identity and graphics for the opening of the atmos Womens flagship store in Philadelphia. This new Womens concept space is intended to celebrate the atmos Pink private label collection, offering a permanent home for women’s footwear, apparel, and accesories offerings. The brand’s graphic identity exists at the intersection of contemporary, sporty, and feminine aesthetics.

CREDIT: Creative Direction: Kelton Bumgarner / Art Direction: Marissa Le / Models @radasfvck @pastas0ul / Video by @satoharris / Photoshoot by @bloobandi / Projections & A/V @justinleggett.xyz / HMU @bryona.smit / Nails on @pastasOul by @mynameismikinai / Nails on @radasfvck by @finesseyourclaws / Product Photography courtesy of Atmos